You only check the hour anyway, so Simply makes it huge. The rest? That's up to you. Simply is as unique as you are, just better at telling time. - Huge hour, readable without glasses or coffee - Two layouts: the hour alone, or hour and minutes side by side - Two or three colors that can spin and wander - Animated background patterns, or keep it calm and black - 25 fonts, 9 minute markers, your colors - Bars and side fields for steps, heart rate, battery, weather, date and more - Gentle seconds dots that won't stress you out - 12 or 24 hours, with or without a leading zero - Always-on mode that stays readable - Burn-in protection on AMOLED - added languages according to device setting Your wrist, your rules.